Selling on Daraz in 2026: fees, tax and how to price for profit

By Bilal Naeem · Updated: 13 October 2026

Work it out with the Daraz profit calculator →

Daraz deducts three things from every order: a commission that depends on the category (2% to 20%), a 2.25% payment fee, and an item handling fee of Rs 10 to Rs 60. On top of that, income tax is withheld on the gross amount: 1% when the buyer pays online and 2% on cash on delivery. To price for profit, build all of these into your price, along with the costs Daraz does not publish.

How Daraz fees work

Commission

Commission is a percentage of the selling price and depends on the category. These are the rates Daraz publishes on Daraz University, effective 1 June 2026. Daraz says they are exclusive of VAT and that rates can be set down to category level 6, so check your exact sub-category in Seller Center.

Payment fee

Daraz’s Payment Policy charges 2.25% of every order’s value as a payment fee, whether the buyer pays in advance or cash on delivery.

Item handling fee

This is a fixed amount per item that depends on the item’s price. Digital goods, top-ups, charity and donations, and service products are excluded.

On cheap items this fee is a big share of the price: Rs 10 on a Rs 400 item is 2.5%. If you use Daraz’s pickup service (in the cities where it runs), it costs another Rs 30 per package under 8 kg, or Rs 120 for 8 kg and above.

Income tax on Daraz sales

The Finance Act 2025 created a separate regime for online sales. Under section 153(2A), tax is taken from the gross amount when money is passed on to the seller: 1% by the payment intermediary when the buyer pays by card, wallet or bank, and 2% by the courier on cash on delivery. FBR says the lower digital rate is there to encourage cashless payment.

• For most sellers this is a final tax on that income under section 6A, so no slab tax is charged on it separately.
• Since the Finance Act 2026, the tax is adjustable for a seller whose turnover in a tax year is above Rs 200 million. Sellers with turnover up to Rs 200 million can choose the normal tax regime when filing the return for tax year 2027 onwards.
• Every e-commerce seller must be registered for income tax, and marketplaces and couriers may not serve unregistered sellers.

If you also sell IT or freelance services to clients abroad, that income is taxed differently; see the freelancer tax calculator. If you sell on Daraz alongside a job, check the tax on your salary with the salary tax calculator.

A worked example

Say you sell a Rs 2,500 suit in women’s fashion (Women, 18.5% commission). It costs you Rs 1,500 plus Rs 50 for packaging.

So about Rs 629 of a Rs 2,500 sale goes in Daraz fees and tax. An order paid online keeps Rs 25 more because the tax is lower. This is before shipping, sales tax on fees, returns and ads.

The minimum price for a target margin

Commission, payment fee and tax are all percentages of the price, so they grow when you raise the price. That is why the minimum price is found by dividing, not adding:

Price = (cost + packaging + shipping + handling fee) ÷ (1 − commission% − payment fee% − tax% − target margin%)

In the example, for a 20% margin on cash on delivery: (1,500 + 50 + 60) ÷ (1 − 18.5% − 2.25% − 2% − 20%) = about Rs 2,813. Just to break even (zero profit) you need at least Rs 2,085. Because the handling fee changes with the price band, the Daraz profit calculator checks each band and gives the exact figure.

Costs Daraz does not publish

• Shipping or free-shipping programme fees: we found no official figure for shipping charged to sellers on Daraz University’s public pages. Check your Seller Center statement.
• Sales tax on Daraz’s fees: the commission PDF says rates are exclusive of VAT, but the rate charged is not published. Check your statement for this too.
• Penalties, returns and campaigns: penalties for cancelling or late dispatch, returned stock, vouchers you fund and ads all come out of your profit.

Estimate these and enter them in the calculator’s “shipping or other fees” and “sales tax on Daraz fees” boxes.

How to start selling on Daraz

According to Daraz’s “Sell on Daraz” page:

1. Register on Daraz Seller Center (sellercenter.daraz.pk). There is no listing fee.
2. Log in to Seller Center, open “Products” and choose “Add Products” to list your items.
3. Ship orders as they come in; Daraz pays you after deducting its fees and the tax.

Daraz’s public pages do not give an official list of documents, so provide what the sign-up form asks for. By law you must be registered for income tax (have an NTN). See how to become a filer.

Common mistakes

• Pricing on the commission alone and forgetting the payment fee, handling fee and tax.
• Adding a margin to cost (for example cost + 20%) when the fees are charged on the selling price. That is why the formula above divides.
• Assuming every sub-category has the same rate as its parent category.
• Treating Daraz’s rates as fixed. Daraz changes them from time to time; these were checked on 2026-10-13.

Frequently asked questions

Calculators for this guide

• Daraz profit calculatorWork out your profit per order on Daraz after commission, payment fee, shipping and tax, and the price you need for a target margin.
• Freelancer tax calculatorWork out the final tax on IT and freelance export income received through a bank: 0.25% with PSEB registration or 1% without, compared with normal income tax rates.
• Salary tax calculatorCalculate your monthly income tax and take-home salary under the ⁦2026-27⁩ budget, and see how much you save compared with ⁦2025-26⁩.

Sources

• Daraz University: Marketplace Commission Structure, PK Commission Rates - May 2026 (effective 1 June 2026, exclusive of VAT)
• Daraz University: Payment Policy (2.25% payment fee, item handling fee, pickup fee)
• Daraz: Sell on Daraz (registration through Seller Center, no listing fee)
• FBR Circular No. 01 of 2025-26, para 1: sections 6A and 153(2A), 1% digital and 2% cash on delivery, seller registration
• FBR Circular No. 02 of 2026-27, para 10: section 6A(3), adjustable above Rs 200 million turnover

This guide explains the rules for general information. It is not official, legal or tax advice. Rules change, so check the official source or a qualified professional before acting. See how we check our information.